Miami Ad School

Vital Farms

  • Create a new campaign that highlights the unique qualities of Vital Farms Organic Eggs in a way that encourages first-time trial among a more mainstream audience.

  • Vital Farms needs to stand out as the unequivocal leader in transparent sustainability to reach brand-agnostic consumers who associate sustainability with high prices with no animal welfare outcomes.

  • The D.I.N.P.S. - Dual Income New Parents Consumer. They are young millennials both raising a child for the first time and making sure they get every step of their new journey right. They want their child to have a better childhood than they had.

  • Parents make sacrifices to provide better opportunities and experiences for their children.

  • Food that is made with love should be raised with love.

Schweppes

  • Re-position Schweppes Flavored Sparkling Seltzer Water as an accessible premium product within its category, rather than a mass product.

  • Schweppes needs to exude more personality in today's saturated market so consumers are drawn to it in the sea of choices.

  • Career hustlers reaching burnout that are in need of a community in which they can thrive in and create exciting memories.

  • Happiness doesn't always come in big packages; sometimes, it's hiding in the smallest moments.

  • Chase the everyday thrills in life.

Radio FG

  • Get people in the US to download the Radio FG app and add Radio FG to their streaming repertoire.

  • Radio FG is not addressing an unmet need. People think they already have everything that they need in terms of music streaming and aren’t necessarily looking for more.

  • Dedicated Discoverers. They are under 35, without children discovering who they are. A time of personal exploration and discovery. EDM listeners who want to be at the forefront of discovery, always looking for the new, exploring the emerging trends within the genre.

  • Nobody wants to feel boxed in. Humans seek the freedom to explore, driven by an innate desire to discover the endless possibilities that lie within and beyond themselves without restraint.

  • Discover freedom beyond the algorithm.