Miami Ad School
Vital Farms
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Create a new campaign that highlights the unique qualities of Vital Farms Organic Eggs in a way that encourages first-time trial among a more mainstream audience.
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Vital Farms needs to stand out as the unequivocal leader in transparent sustainability to reach brand-agnostic consumers who associate sustainability with high prices with no animal welfare outcomes.
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The D.I.N.P.S. - Dual Income New Parents Consumer. They are young millennials both raising a child for the first time and making sure they get every step of their new journey right. They want their child to have a better childhood than they had.
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Parents make sacrifices to provide better opportunities and experiences for their children.
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Food that is made with love should be raised with love.
Schweppes
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Re-position Schweppes Flavored Sparkling Seltzer Water as an accessible premium product within its category, rather than a mass product.
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Schweppes needs to exude more personality in today's saturated market so consumers are drawn to it in the sea of choices.
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Career hustlers reaching burnout that are in need of a community in which they can thrive in and create exciting memories.
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Happiness doesn't always come in big packages; sometimes, it's hiding in the smallest moments.
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Chase the everyday thrills in life.
Radio FG
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Get people in the US to download the Radio FG app and add Radio FG to their streaming repertoire.
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Radio FG is not addressing an unmet need. People think they already have everything that they need in terms of music streaming and aren’t necessarily looking for more.
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Dedicated Discoverers. They are under 35, without children discovering who they are. A time of personal exploration and discovery. EDM listeners who want to be at the forefront of discovery, always looking for the new, exploring the emerging trends within the genre.
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Nobody wants to feel boxed in. Humans seek the freedom to explore, driven by an innate desire to discover the endless possibilities that lie within and beyond themselves without restraint.
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Discover freedom beyond the algorithm.